A Step By Step affiliate marketing strategies for beginners Guide – The most detailed affiliate marketing strategies for beginners
People often ask “what is needed to profitably launch an affiliate site that has the potential to make anywhere between $200 and $1,000 per month in the shortest time possible?”
Are you one of those asking this? Well, if that’s the case, keep on reading because this ultimate guide is for you.
This is the single and most important step in the entire process. Without it, you’re pretty much running towards failure.
One thing I see in many people starting affiliate niche sites is that they confuse the concepts of markets/industry with a niche.
Let’s try to see it in an example to make it easier.
The industry/market would be something targeting a general or a broad topic like WEIGHT LOSS and on the other hand, a niche would be something targeting a particular and narrow topic inside that industry/market, for example, KETOGENIC DIETS.
Another example of a very hot industry/market would be ONLINE GAMING and, a niche inside that industry/market would be ONLINE GAMING CHAIRS.
You get the picture!
Why is it important to focus on a niche?
- Reduce Competition – If your audience includes too many people, it also means you will be competing with more businesses. By reducing the number of people you’re targeting, you also eliminate many competing businesses that don’t offer specific products or services for your niche market.
- Easier to Become an Expert – The fewer the things you have to know about, the easier it is to learn everything there is about it. Becoming a known specialist in a particular product or service makes a business more likely recommended by its customers. This increases trust in customers who want to know they’re in good hands with the company they’re looking into working with.
- Reduce Resources – As you include a greater number of products or services within your business, you also have to use more resources. By focusing on just a few products, you can reduce the resources it takes to market them effectively. Targeting a narrower audience allows businesses to focus their efforts on catering to specific customer needs.
- Create a Community – More than ever, people today love feeling connected with other people. It’s why so many people are on social media (One of the main organic, targeted, and FREE traffic sources today!). It’s easier to build and grow social media groups around a specific topic. Why? With a group of like-minded people together, you have your market all in one place. This makes it easier and more effective to market any product or service to them.
Niche-down as much as possible
Niche-down as much as possible will drastically increase your chances of succeeding for the same reasons I mentioned above. Just make sure enough people search for that product or service in search engines to make it worth your time and effort.
Taking the ONLINE GAMING example, we mention ONLINE GAMING CHAIRS as a potential niche we could develop into an affiliate site. But, did you know we can “niche-down” this even further?
- ERGONOMIC GAMING CHAIRS
- ERGONOMIC KEYBOARDS
- GAMER HEADSET
- BEST MOUSE FOR GAMERS
Among many others!
The key variables you need to ALWAYS keep in mind when selecting a niche are:
- Targets a passionate audience – Trust me on this one; you need your audience to be passionate about the niche. Otherwise, it will be challenging to market anything to them. Some of the most passionate topics you can target right now are politics, religion, sports, gay-related stuff, and addictions.
- Targets a particular problem/Interest – This is very important, especially in the beginning. Try not to cook more than 1 egg at a time. Try to focus on one interest for now.
- It has enough monthly search volume – If the people within your audience aren’t looking to solve their problem or fulfill their interest/passion, that niche won’t be worth targeting. As a rule of thumb, you can start by aiming to target keywords/niches with 200-500 monthly searches. This should be a great goal to have.
- It’s something you actually care about – Trust me on this one as well. If you want to dive into a niche you have no particular interest in. It will be hard to stay focus and build up a business from there. I’ve seen it many times. Try to focus on something you actually enjoy and not something you feel diving into purely for its business potential.
- It has low competition – I left this for last with all intentions. If all the above it’s a GO for you then, the competition aspect won’t matter much, especially if you’re very passionate about the niche in question. But still, if you want to check its competition, simply run a search on Google using the following search operator allintitle:[YOUR MAIN KEYWORD]. For example, allintitle:ergonomic gaming chairs. If you get less than 100,000 results, then it’s a potential niche you can easily profit from. Don’t worry about this point too much; we will talk about this in a bit.
Once you have brainstormed at least 5 potential niches you feel you can build a site around, then it’s time to buy the domain.
I strongly suggest you get a .com domain and not some crappy .xyz, .info or .store crap.
Nothing generates more trust than visiting a .com site.
DISCLAIMER: I AM NOT AFFILIATED WITH THEM IN ANY WAY. I RECOMMEND THEM BECAUSE I’VE USED THEM IN THE PAST AND HAVE NOTHING BUT GREAT FEEDBACK ABOUT THEM.
There, you can get a .com domain for $6-$10 per year, and best of all, neither of them will rob you when it’s time to renew the domain.
What name to choose?
This is very important and still something many don’t pay too much attention to.
- Keep it simple, short, and specific
- It’s easy to pronounce and spell
- Avoid numbers and hyphens
- Make it brandable
- Try using the main keyword
- Try domain name generators.
I strongly suggest you get the Stellar Business plan from Namecheap. Right now, it’s priced at $52.88 for the first year.
I know it says it “Renews at $104.88/year”. But let’s not worry about that right now.
If anything, 1 year from now you should be able to afford it comfortably and migrate to a faster and more robust hosting provider like Server Pilot, GreenGeeks, or LightningBase.
Why those companies?
Those companies performed the best in several tests conducted by our buddies at Review Signals when determining the best hosting providers in 2020.
THEMES AND PLUGINS
Let’s talk about my personal favourites on each of those topics.
Regarding themes, I prefer using a lightweight, fully responsive, elementor compatible and, fast loading theme. In my relatively short experience in this field, these are my favorites.
- Astra Pro
When it comes to plugins…
- SEO – Rank Math (yeap, that’s right!)
- Performance Booster – WP Rocket
- Image Optimization – Imagify (Smush Pro or ShortPixel will also do the trick – Make sure to pick one that offers WebP image conversions)
- Security – WordFence
- Page Builder – Elementor
- Email Autoresponder – Mailchimp
That’s pretty much it!
Other ways to make money online: Get Paid to talk to lonely People
Don’t worry if you’re NOT a writer. I am not a writer myself (even tho I enjoy writing).
You won’t be writing anything!
And, before you ask, you won’t be outsourcing this task either (You don’t have the budget for this).
So, How come I will generate content if I won’t be writing nor outsourcing anything?
Well, for starters, you will be REWRITING!
Again, don’t worry, you won’t be plagiarizing anything from anybody. Instead, you will be building an article that is a collage of many others.
First, go into Fiverr and search for PLR articles/eBooks for your Industry/Market. Like, Weight Loss PLR Articles, Fitness PLR or Health PLR, and so on.
Start browsing until you find the best deal possible. Meaning the most amount of PLR documents (both articles and eBooks) for the least amount of money.
You should be able to purchase a few hundred thousand or even a couple of millions of PLR documents for like $10-$20.
TOTAL BUDGET: $52.88 (Hosting) + $20 (PLR Documents) = $72.88
But, this PLR option isn’t the only option at your disposal. There are others where you can get more current and updated content and best of all, it’s FREE!
So, why even bother with PLR?
IT SAVES A LOT OF TIME!
It’s not the same investing $20 in 500,000 PLR articles about Health than manually searching for 500,000 articles yourself on the internet, right?
Still, these are some of the best ways you can get fresh, current, and targeted content for you to take and rewrite your own.
- Download YouTube Videos subtitles – This is one of the most popular ways to generate fresh, in-depth, and targeted content. All you need to do is search for a topic you’re planning on building an article around and search that topic on YouTube. Once you find a couple of videos about a specific topic, paste the video URL into this tool downsub and you’re done.
- Translate content from other languages – This is another widespread way to get fresh and updated content quickly. All you need to do is search specifically for blog articles in a different language and translate the top 10 search results from Google. One thing I like to do is search for in dutch. Let’s say I am looking for something like “Best hosting under $100″ I will translate that into dutch, run a VPN service targeting Netherlands (there are plenty of free VPN extensions for Chrome), type the search query in dutch followed by +artikel (means article in dutch) so, it would look like something like this…” Beste hosting onder de $ 100 +artikel”, and that’s pretty much it. When you get your results, open the first 10 in a new tab and right-click on every one of them and select Translate into English and THAT’S IT!
- Quora & Reddit – These platforms are content-right and user-generated. If you browse them you will find amazing, insightful, and in-depth answers within your niche. The best way to search for them is to use a Google advance search operator like this… site:quora.com [YOUR TOPIC OR KEYWORD] so, if you’re looking again for answers in Quora for “best hosting under $100” all you need to do is type this… site:quora.com best hosting under $100. After you do, make sure to filter results for the last year or last 6 months to make sure you don’t get a 2-year-old answer.
There are many other alternatives from where you can get content for your blog but in the meantime, let’s just focus on those.
I know some of you are actually saying, “All that sounds amazing and all good but you’re forgetting something……I CAN’T REWRITE!”
Well, I haven’t forgotten and yes, YOU CAN REWRITE!
In fact, I believe anyone has the ability to properly rewrite any piece of content and do a good job while doing it.
It’s not that hard!
As with any other skill, it requires practice, patience, and discipline to develop it.
Let me help you with that.
Take a hard look at these resources and tools that will greatly help you become a better writer.
- Grammarly – This tool will literally correct any grammar, spelling, and punctuation errors you make while writing.
- The Hemingway Editor – This tool aims to help you write in a way Google LOVES! How is that? By focusing on something called the Flesch-Kinkaid Readability Score. It’s a test/tool designed to indicate how difficult is to understand your writing. The main goal here is to aim for a 70+ score or an 8th-grade level score. How you accomplish that?
- Short paragraphs
- Write in an active voice.
- Use “text-breakers” like subheadings, bullet points, quotation boxes, summary boxes, tips boxes, infographics, and any other graphic element that helps break down the text into smaller pieces. Making it easier to read and scan.
- Use simpler and non-technical words
- Among a few other things
- Plagiarism checker (FREE)- What these do is check if the article you wrote has too many similarities with other content already published on the internet. This is crucial to get your articles rank and avoid getting penalized by Google. These are the tools I use: Small SEO Tools and Plagiarism Detector.
How to rewrite?
These are some tutorials and guides that have helped a lot during the past year:
Again, PLEASE! Don’t get discouraged. It’s challenging to develop a skill…ANY SKILL!
Something I can guarantee you here is that if you devote enough time to rewrite, eventually, YOU WILL BECOME A GREAT REWRITER!
SEO (Search Engine Optimisation)
Thankfully, this is the area where I feel the most comfortable. After all, I am an SEO Consultant!
SEO is nothing but turning a website into a more “search engine friendly” website.
Meaning, optimizing it by following a set of well-known rules, guidelines, and factors that will improve your site’s chances to be not only found but also in compliance with what search engines expect from it.
What is the end price of having a fully SEO-Optimized site?
Better rankings on the search results!
Think of Google as a real state manager with limited houses (each position on its ranking) to “rent” (the word “rent” is key here).
Have you ever wondered what determines what pages will Google display at the top of its results?
For example, let’s say you’re still targeting the keyword “Best Hosting Under $100”.
What pages should appear in #1 or #5 positions?
This is where SEO comes into place.
Unfortunately, this isn’t an exact science, and mastering SEO takes a lifetime. I’ve only been doing this for the past 4 years or so and even though I feel fully capable of ranking any site from any industry on the first page of Google with the right budget and time frame. I’m aware that it might take a couple more years to call myself an SEO Expert.
Okay, so…what key areas do i need to focus on to optimize my site for SEO fully?
I won’t say that I’m a complete dummy but i won’t say I’m an expert either.
But, this doesn’t mean I won’t be able to help you here.
Without getting into too much detail and to summarize technical SEO into its simplest form, we can safely assume it’s mostly about your site’s page loading speed.
Google has made it public in the past that page loading speed is one of the 3 major ranking factors and it makes perfect sense.
Why would Google favor a site targeting a certain keyword but that page takes over 5 seconds to load over another one that targets the same keyword and the page takes less than 2 seconds?
All recent major updates made by Google in the past couple of years are aiming to improve its users’ experience (UX). So, it makes sense we start focusing on that as well!
One thing you can do to make sure your sites loads as fast as possible is:
- Signup for a quality hosting service provider (For now, let’s stick to Namecheap as it is more than enough for this project).
- As a side note, make sure to stay away from any of the EIG Web Hosting Companies subsidiaries like Hostgator, Bluehost, iPage, eHost, FatCow, etc. These hosting companies have a bad reputation due to their lack of performance and customer support. The only reason why you hear about them more than any other hosting company is because their affiliate programs are some of the best in the market!
- Some of the best hosting companies in the world in terms of the quality of their service and customer support are (These are under the <$25 per month tier):
- WPX Hosting
- A2 Hosting
- Install one of the themes I mention above.
- Keep the number of installed plugins to a minimum.
- Make sure to install WP Rocket and an Image optimization plugin (I recommend Imagify).
This should be enough to get any site you build within 2-4 seconds full load time.
If you encounter some issues, feel free to PM me. I am more than happy to help!
As the name implies, these optimizations have to do more with each page. We will mostly focus on articles.
These are the top on-page SEO variables you need to look out for:
- Meta Title – This is the title we tell search engines what our article is about. Make sure to add the main keyword in the beginning and it should be around 50 to 65 characters. When building titles make sure:
- Add a number (List type of articles)
- Spike curiosity
- Use power words
- Add a word all in caps that draws attention between [ ] like 2020, UPDATED, NEWBIE FRIENDLY, GUIDE, etc.
- Meta Description – This is a short summary of what your article is about. Some of the best practices to get the most out of it is:
- Spike curiosity
- Briefly mention the benefits of reading your article
- Main Headline or H1 – This is the title visitors reads when they land on your article
- Don’t repeat the same SEO title here. This is another opportunity to use more closely related keywords
- Use the same directions as in the SEO titles
- Sub-Headings or H2-H6 tags – These are perfect not only to break up the text but to give it structure and flow. Also, it’s a great opportunity to add more related keywords!
- Images Optimization – In order to fully optimize an image for SEO you need to:
- Compress them to make them weightless without sacrificing quality. My go-to tool for this is TinyPNG
- Add the keyword into the file’s name
- Add an Alt tag attribute inside the SEO plugin of your choice (I recommend Rank Math but you can use another if you want – Like Yoast)
- Add an Image title
- URL or slug – Make sure to use short and descriptive URLs.
This is perhaps my strongest SEO area and the most sensitive one when it comes to SEO.
Well, think about it like this.
If you decide to target the wrong keyword for your business you won’t know this until like 3-6 months from now when you realize that despite all your effort your article just won’t rank on the first page of Google!
What can we do to avoid this?
First and foremost, ALWAYS have your audience’s interest in mind whenever conducting keyword research.
From now on EVERYTHING relies on that!
And so will your success!
Why is this so important?
Remember when I mention Google made public the top 3 ranking factors and, one of them was page loading speed?
Well, one of the other 2 major ranking factors is RELEVANCE!
What is relevance?
As with any other business, Google wants to fulfil users’ intent in the best way possible.
The best way they can do this is by controlling and filtering what type of content they display in front of them based on what they are searching for.
Google is getting SMARTER every day and they are doing so by investing hundreds of millions of dollars in an AI-based algorithm that will serve their users more effectively.
That algorithm understands semantics and this is why Google serves the best possible results based on its user’s search intent.
For example, someone searching for “best hosting under $100” is most likely looking to purchase hosting and, therefore, Google will serve that intention with the content that best fit that search intent.
How to come up with the best keywords for my niche site?
There are plenty of tools out there that can speed up the process for you.
My favorite of all is Ahrefs!
The problem with this tool is that it costs $99 per month.
But don’t worry, there are group buys you can subscribe to for cheap and they will give you access to pretty much any SEO tool in the market.
I personally use Ahrefs and SEMrush (Not affiliated with them).
For Ahrefs in particular, you can pay $7 for a 7 days trial. I believe it will be more than enough for what we will need here.
Another great thing about Ahrefs is that it’s not only a great tool to find low competition keywords but it’s an ALL IN ONE SEO TOOL!
And, if it wasn’t enough, their blog and YouTube Channel is filled with amazing content about every major SEO topic.
Here, I will leave you with their Keyword Research YouTube Channel Playlist. Please, CHECK IT OUT!
There are other FREE keyword tool options available on the market. My top choices are:
- Keyword Planner
- Google Trends
- Answer The Public
If you decide NOT to give Ahrefs a try, It’s ok. I’ll still share with you other FREE and manual ways you can find keywords.
- Define what the nature of your niche site/business is and who is your target audience – A great practice for this is to write a short paragraph describing the problem you’re trying to solve or the interest/passion you’re trying to fulfill. Also, make sure to build a “Buyers Persona”. This is a powerful thing to have, especially from the beginning. It makes the process a hell lot easier.
- Search in niche-related forums– These are an incredible source of inspiration. Why? The people generating the content on these forums are YOUR TARGET AUDIENCE and, they are pretty much posting issues, problems, inconvenience, etc., they have in their daily life. It’s pretty easy to get keywords from these and, you know, these are current and keywords people are actually searching for.
- One great way to search for these forums is by conducting a search on Google using these advanced search operators:
- Keyword + inurl:”/forums/”
- Keyword + “discussion board”
- Keyword + inurl:”showtopic.php”
- One great way to search for these forums is by conducting a search on Google using these advanced search operators:
- Q&A Platforms – This is pretty much the same situation as the niches. These are users generated content similar to forums. People come here to ask questions about stuff they don’t know, problems they’re having, issues they have, and other users provide value by answering those questions. The best Q&A platforms are Quora, Reddit, and Yahoo Answers.
Make sure to check the year when the question was published. You don’t want to target a keyword from a question nobody is searching for anymore. To avoid this, search on Google using an advanced search operator targeting the Q&A platform and then filtering the results by date. Starting from the last 24 hours, last week, last month, and so on. This will guarantee you’re targeting the most recent and fresh keywords.
- Site:quora.com best hosting under $100
- Niche Related Facebook Groups – Same as all the above!
Pretty much, all you need to do is find communities where you think your target audience hangs out!
Once you have brainstormed a list of at least 15 or 20 keywords, it’s time to analyze their competition level.
Again, you can use Ahrefs if you decide to go with paid tools or Ubersuggest if you decide to go for the FREE version.
Either way, I prefer you to do this process manually.
Why? If all the keyword tools provide a keyword difficulty score?
All SEO tools use a different approach to calculate this keyword difficulty score and, I just don’t trust ANY OF THEM! (Yes, not even Ahrefs).
Don’t worry, this process won’t take much of your time and once you gain practice, it will literally take you 10 to 15 seconds.
All you need to do is search for your keyword in Google and analyze the results.
First, make sure you create an account on Moz. It’s FREE!
Once you have your account set up, you need to install the Moz Chrome Toolbar extension.
After you do, start searching on Google for every single one of the keywords you found. With the Moz Toolbar Chrome extension active, you should be able to see something like this…
Make sure to NOT pay attention to the results with the “Ad“. Those are just advertisers paying their way into Google’s top-ranking positions. Instead, focus on the “organic” results. These are results below the ads and denote other sites like yours that work their way into the rankings.
Moz Chrome Toolbar extension will provide you with 3 key metrics to assess keyword difficulty.
- Page Authority or PA – Page Authority measures the predictive ranking strength of a single page. It predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Basically, the more optimized your page is given all SEO ranking factors, eventually, the higher its PA will be.
- Domain Authority or DA – The domain authority of a website describes its relevance for a specific subject area or industry. Pretty much, it takes into account each page PA.
- Links Count – It shows the total number of links present on any given page. Both internal (a link place on a page/article that redirects visitors to another page inside your site) and external (a link inside a page that redirects visitors to another site).
For now, we will focus on PA and DA.
Ok, I have Moz Chrome Toolbar extension and I have a pretty good idea of PA and DA…What now?
Now, as stated above, you will search every single one of the keywords you found on Google. Also, you will open an excel spreadsheet and keep notes of the following.
- Large # of LOW authoritative sites in the top 10 results – For the sake of argument, we will define as an “authoritative” site any result with a PA (that’s right, I said PA and NOT DA) above 50. What we’re looking for here is a large number of results with a PA below 50. Obviously, the lower they are the better our chances to rank higher in Google’s results.
- Why PA and NOT DA? Google ranks pages, not domains. When trying to outrank other articles, we need to focus on beating their PA.
- YouTube videos
- Subdomains / Web 2.0s
- Forums threads
- Q&A pages (Quora, Reddit, Yahoo Answers, etc.)
- Article Submission sites (Medium, Enzine, eHow, etc.)
- Low # of SERP Features (Snippets, Also Search For, Videos, Etc.)
- There are Google Ads
If you find a keyword that displays all these results, BOOM! YOU JUST FOUND A GOLDEN GEM!
On the other hand…
- There are many authoritative sites in the top 10
- Not a single ad
- Many SERP features
Just delete that keyword from the list and move on to the next keyword.
Once you finish with your list, you should be able to have a handful of keywords.
Let’s move to the next step!
BLOG TOPIC IDEA GENERATION
When starting a niche site from scratch from a brand new domain, the main thing you need to start focusing on is BUILDING TOPICAL RELEVANCE!
What is that?
Topical relevance is a process search engines use to determine how relevant a web page is to a user’s search query. The best way to accomplish this is by heavily focusing on a single topic before jumping into the next.
How does Google know what content is more relevant to a user’s search query?
In two words? SEARCH INTENT!
Search intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something.
Search intent is the why behind a search query. In other words, why did the person make this search? Do they want to learn something? Are they looking to make a purchase? Or, are they looking for a particular website?
This is how Google (and other search engines) try to provide users with the most relevant result for their query. This is also why it is important to heavily focus on building topical relevance before anything else.
How many different types of search intent are there?
There are 2major search intents we need to focus on…
- Informational – How to, guides, infographics, methods, etc.
- Commercial – Best, Cheap, product comparison, product reviews, buyers guides, etc.
[Some important resources on this]
How To Identify & Best Optimize for User Search Intent. The Step by Step Guide Searcher Intent: The Overlooked ‘Ranking Factor’ You Should Be Optimizing For Why and how to use the search results to create intent-based content
Becoming an authority and an expert in our chosen field/niche should be our top priority.
For this, I personally recommend publishing anywhere around 10-15 articles from a single topic before developing the next topic.
Also, among those 10-15 articles, we should ALWAYS aim to target at least 70%-75% of them based on informational articles.
Because these are the ones that will attract the most traffic to our website and the most value to our audience on the different social media platforms.
So, if we go back to “Best Hosting under $100” we must write 10-15 articles on topics heavily related to this one.
How can we do this?
Well, remember when we searched “Best Hosting Under $100” on Google and it displays results using words like “Cheap” or “Shared”? Well, that’s your first clue, Sherlock!
Google is already telling you what it considers to be a “related topic.”
To play along, Let’s brainstorm 10 topics from our topic example of “Best Hosting Under $100”.
- 7 Best Hosting for a Blog Under $100 
- 9 Best Cheap Hosting Reviews [COMPARISON]
- Cheap vs Expensive Hosting: Pros & Cons
- Are Cheap Hosting Services Reliable?
- What to Look for When Searching for a Cheap Hosting?
- 11 Consequences of Cheap Hosting
- What is Shared Hosting and How does it Work?
- Best Shared Hosting Plans in 2020
- 5 Best Free Hosting Provider
- VPS vs Shared Hosting: In-Depth Comparisons
See my point?
Not to brag but, I came up with those topics in less than 30 minutes. If you take your time, you can come up with 15-20 of these keywords targeting the same topic.
This is how you build topical relevance!
Why is it important?
The reason behind building topical relevance is to gain authority in the eyes of Google in that particular niche.
Once that happens, our sites PA and DA will increase, and, as a result of this, it will be a hell lot easier ranking new content.
This is the bottom line of this!
Is there anything else I should focus on when building blog topic ideas?
Crafting an appealing and “CLICK-WORTHY” title makes the whole world!
Getting Google to rank our content higher on its SERP means more people will click our results and, therefore, more visitors will come to our site.
So, How do we induce people to click on our results?
By improving our titles’ click-through rate (CTR)!
What is CTR?
CTR is a metric that shows the percentage of people that after seeing our result (impressions) decide to click on it and visit our site.
So, when 1,000 people search for “Best Hosting Under $100” and Google displayed our page to those 1,000 people but only 100 decide to click on it and visit our site then, the CTR for that particular result is 10%.
How can we increase our titles CTR?
These are some common practices:
- Write compelling meta descriptions
- Use descriptive URLs
- Focus on “Listicle” topics (8 Best, Top 9, 7 ways, etc.)
- Use “power-words“!
- Create curiosity
- Get emotional
Pro Tip: You can visit popular aggregation websites like digg.com, reddit.com, News.google.com, medium.com, buzzfeed.com, cracked.com. Look For Headlines That Captures Your Attention. Focus less on what’s being said and more on how it’s structured.
Content optimization based on SEO starts and finishes by offering users/visitors a better user experience (UX) than the competition…PLAIN AND SIMPLE!
The way we will accomplish this is by tackling the following variables:
- Readability Score – Remember to ALWAYS aim for a readability score of at least 70 or a readability grade of 8.
- Scannability – Make your text as scannable as possible. This means, allowing your visitors to read your content without having to read it all. I hope this makes sense? The way we will achieve this is by using “text-breakers” Remember those?
- Inbound links – These are the links that redirect visitors to other related articles inside your site. Make sure to read and learn everything you can about SILOing.
- Outbound links– These are links that redirect visitors to external sites. Make sure these are high authoritative and relevant sites.
- Make sure to set these links to open in a new tab. You want to add external links as a way to tell Google what your content is about and for “facts checking” but, you don’t want to redirect your visitors OUT your site.
- Table of content – This is like a menu or an index your insert inside your article.
- Social Sharing Buttons – This is another important element to improve visitors UX.
- SideBar – This is a column that is generally placed on the right of your site. It allows us to display more important and relevant info to our visitors and, more importantly, it helps to get them browsing more time inside our site. You can also place banner ads there as well as a monetization option.
Also referred to as Off-Page SEO!
Linkbuilding is basically the process of making other site owners place a link that will redirect their visitors to our site.
Remember when I mention Google made public its top 3 ranking factors? One was page loading speed, the second was fulfilling its user’s search intent (relevance)?
Well, link building is the 3rd most important ranking factor!
Gaining authority through link building It’s like a popularity contest in the eyes of Google. When more sites link to yours, they’re basically telling Google your site is relevant and, therefore, Google will award you with more authority on your topic.
How to build links the “RIGHT” way?
As in any business, there are always shady ways you can do things and, link building, it’s NOT the exception.
I won’t waste anybody’s time explaining these “black hat” link building techniques. As I believe they are a waste of time, money and other resources (at least in the long run).
Instead, I will focus on offering you the safest and Google-approved way to gain links naturally and organically.
Down below, are the best secondary “white hat” link-building techniques still effective today…
- Guest posting
- Link reclamation
- Unlinked Mentions
- Skyscraper technique
- Broken links
- Q&A Platforms
- H.A.R.O. (Help A Reporter Out)
- Ego-Bait Influencers
- Get interviewed
Among many others
So, these are the secondary link-building tactics? What is the primary then?
I can’t stress this enough!
This should be your main focus as this is Google’s view of how link building MUST be approached. By building what is called, LINKABLE ASSETS/CONTENT!
These are basically pieces of content that are so good other sites will use our content as a reference by adding a link in their content to our article.
How do I make other sites link to my site through content creation?
These are the type of content you should be focusing on…
- Data-Driven Content
- News or Trending Topics
- Resource Content
- Actionable Advice
- Industry Insight
- Case studies
Lastly, another important aspect of Off-Page SEO is SOCIAL MEDIA MARKETING!
For this guide’s purposes, we will refer to social media marketing to build a social media presence for your site.
To make things a bit easier, we will just focus on these social media platforms…
- Facebook – We will create, build, and grow a Fan Page and regularly post our articles there. Here are some nice tutorials:
- Instagram – Same here! Remember, consistency is the key to unlocking engagement with our audience.
- Pinterest – Same! Pinterest is a bit different than all the other social media platforms. In the sense that we need to create and design our PINS and do a little marketing here to drive traffic.
- Best YouTube Video on how to drive traffic using Pinterest!
Alright, it’s time to sum up our budget to this point!
- 1x .com domains at $10 = $10
- Shared Hosting (Namecheap’s Stellar Business Account) at $52.88
- At least 500,000 PLR articles around a niche (Over Fiverr) for $20 (Optional)
- Ahrefs account (Through SupremSEO or any other Group Buy of your choice) $8 (Optional)
- Grammarly Premium (GroupBuy) at $4 (Optional)
All this adds up to a grand total of $94.88!!!
Now, if you really want to speed things up, I highly recommend investing in some paid advertising on social media to build your presence there the fastest and start growing your own audience the right way!
If you decide to walk down this road, I highly recommend waiting until you’ve covered the first topic in full. Meaning, don’t start running any ads until you have around 10-15 articles posted on your site about a specific topic.
After that, all you need is to follow the guidelines in one of the guides I provide above for growing your Facebook fan page.
Remember to stay within a $5 daily budget and run a single post for 3 to 4 days.
Then, boost another post.
You’re off with $106.12 for this. Meaning, you will have enough budget to boost 6 or 7 posts for 3-4 days at $5 per day.
This means you need to be very selective with what articles you choose to run here.
Personally, I would focus on informational articles and link the commercial intent-based articles to these.
How to interlink them?
By using something called ANCHOR TEXT!
There are many different types of anchor texts but the ones we’re going to focus on linking our articles together internally are:
- Exact Match
- Partial Match
This way we guarantee our links are added in a natural way that doesn’t affect the flow of our content.
SUMMARY (KEY POINTS)
Mentalize this is a 6-12 month project. It can take less time or it can take more. What factors should you focus on in order to speed things up?
- Niche/Keyword selection – Try to go with the least competitive one. At least in the beginning, while you gain experience and confidence.
- Your site SEO Health – The more time you spend optimizing your site, the fastest your growth will be (But it will still take a couple of months before you start seeing some organic traffic coming in – BE PATIENT!)
- Your Content – This is critical on different levels!
- Make it appealing to the reader
- Focus on readability
- Make it scannable
- Prioritize informational intent-based content
- Interlink these with the commercial intent-based
- Linkbuilding – This process takes time. Don’t get discouraged if you haven’t build a single link in the first couple of months. Keep knocking on doors. Would you link to a brand new site if you had an authoritative blog?
- Social Media – Don’t forget to focus on building your social media presence.
I trust you’ll find this article helpful as you embark on your online journey.
Feel free to drop your comments, questions, insights, feedback, doubts, or anything else you would like to share.
More than happy to open a discussion on any of the sections discussed herein.